There are times when I hear a song and think to myself "why in the world hasn't this song been used in an advertising campaign?" This doesn't just happen with any song I like - I'm talking about songs who's lyrics seem like they've almost been specifically crafted for a particular product or service. It's like the song is just begging to be taken off the radio and altered ever-so-slightly for use in a cheesy television or radio spot.
The Turtles song Eleanor has lyrics that say "You're my pride and joy, etcetera". That just transforms so nicely into "You're my pride and joy, Excedrin." See? It works so well. If I were the marketing people for Excedrin, I'd be all over this.
And why in the world hasn't Oasis Market stolen Garth Brooks' "Friends in Low Places?" I mean, just have some cheesy country voice say the word 'market' after the line that goes "Think I'll head on down to the oasis". Again, obvious. Of course, I don't know if Oasis Market gas stations still exist... But I bet if they'd followed this brilliant advertising idea they'd be thriving!
And last, but not least, a thought for any purveyor of fine morning-meal foods. (You know, like General Mills, or Quaker Oats, or Ego). It would be so easy to swipe The Corrs' song "Leave Me Breathless" and transform it into "Leave Me Breakfast". That's like the most perfect fit ever. (I may have mentioned this lyric change one other time on this blog. I don't recall. Regardless, it's still a wicked awesome idea).
Anyways, as you can see, there are a ton of these things out there. I'm sure others have thought of some. And if you have, you should share your lyrics. Because after all, it's obvious that we're smarter than the people trying to sell us stuff.
Well I'm not dumb but I can't understand
How he can lift me in the air just by raising his hand