I picked up the 3D glasses the other day, for the Super Bowl commercials. Did anyone else do this? What did people think?
I was pretty disappointed with the Monsters vs. Aliens (I wanted to write Monsters v. Aliens... far to much legal background) ad. It hardly seemed 3D at all. The Sobe ad though! That was awesome. And the preview for Chuck too.
Tonight we watched the episode of Chuck, using our 3D glasses of course. I really enjoyed it. (I've been a fan of the show for a while now. It's a bit forced, and kind of obvious and redundant, but still humorous enough to be enjoyable, and the characters are likable. And they always have a great soundtrack.) The 3D stuff worked really well for most of it. Not every single scene was ideal, but there were parts that really popped out. I think they should do more shows that way. I'd definitely invest in a more permanent pair of 3D glasses.
So who saw the "MacGruber" Pepsi ad during the Super Bowl? Pretty solid. And the appearance by (Minnesotan) Richard Dean Anderson was quality. Those sketches are pretty fun on SNL, since they're quick and a bit silly but always manage to weave in some other gag.
Turns out this MacGruber ad was actually completely bought and paid for by Pepsi. There were three ads made, all of which originally ran during the commercial breaks on Saturday night's SNL. Just like when MacGruber is part of the show, they developed the concept making it more and more outrageous in every subsequent appearance.
The first one just showed him enjoying Pepsi, as an obvious product placement, and not fixing the bomb.
The second one, which was the Super Bowl ad, had a lot more obvious Pepsi references.
The third one... Well, just go watch it. I laughed.
Turns out Pepsi hired SNL to write these ads for them, and paid the SNL writers and actors totally separately from their SNL gig. Then they bought ad time from NBC to show these commercials.
I think this is a good thing. In an environment where people are more able to avoid ads you have to be clever about how you promote your product. This isn't pure product placement, since these were separate commercials, and not part of SNL. Instead they're more like celebrity endorsements taken to a new level. Instead of some actor telling me to drink Pepsi, they've got some recognizable sketch telling me to drink Pepsi. I applaud the result.
Also, I prefer Pepsi to Coke, so that helps (but Cherry Coke to all other pops...).
Speaking of SNL, this past week's was one of the funniest I've seen in a while. The quality has definitely improved, and this week there were plenty of really funny sketches (The Gun, Governor Patterson on Weekend Update, Laser Cats 4), and only really two bad sketches (Bernie Madoff and the Cosmetics Sales Clerk). Even the mediocre ones were pretty solid, and didn't run on too long like they used to.
Yeah, SNL has regained form. If I'm home on a Saturday night, there are certainly worse things I could be doing
The decisions underwritten by the cash in his hand